Whether Twitter has become the phenomenon it is because of the clear endorsement from the celebrity fraternity, or simply down to its ease and fun of use is probably unclear. What is clear however; is the amazing power it has rapidly developed. For businesses too, this power can be further enhanced with the help of a follow me on Twitter button.
There are numerous online marketing strategies; whether an emag, or through Adwords and the such. And these are proven workhorses. However, , particularly in this world where people are getting increasingly savvy regards marketing techniques, new approaches are needed.
When first launched, such strategies can be extremely powerful tools but, as with anything regrettably, the power they have diminishes over time. And the time now is for Twitter, (which will inevitably face the same fate of course). For announcements, important customer information or just a chat facility, Twitter can be a wonderful business tool.
If people are aware of your company already, possibly even considering using your services for the first time; they will look for you on Twitter. You need a presence here, and you will be followed as a matter of course.
However, it is those visiting your main site directly, perhaps, your blogs or your pages on the likes of Facebook and YouTube where the Twitter follow me button can be exploited.
It is also useful to have a customized Twitter background, which will stand out when your potential followers actually land on your Twitter page.
By have these buttons on your pages, you are quite passively inviting visitors to join you. But the key thing here is they are making the decision; they are in charge; that is always a comfortable thing for potential customers to feel. The Twitter follow me button will not revolutionize your company; but it will generate warm traffic for you to tap into.